About Us

Welcome to Sher Watches. We are a company built on thoughtful design, practical ideas and a genuine love for well-made timepieces.

Sher began with a personal challenge. As a child, I struggled to read traditional analogue watches, and my dyslexia made it even harder. Years later, I watched my own children face the same problem. They did not want the bright plastic watches typically sold for kids. They wanted something that looked grown up, felt well made and actually helped them learn to tell the time.

As a watch collector, I knew we could create something better. Together with my children, we designed the Sher Kids Watch. It features a clear and intuitive layout, segmented hour markers and a full 60 number minute and seconds track. It helps kids understand time at a glance while wearing something they feel proud of.

Although the Sher Kids Watch was our starting point, it was never the full plan. It was simply the most important problem to solve first.

Sher has now grown into a brand for all ages. Alongside the Sher Kids Watch, we have introduced our first adult model, the Sher × TWP dive watch. It follows the same philosophy that shaped our beginnings. Clear, functional, considered and built for everyday enjoyment.

Whether someone is learning to tell the time or adding a new piece to their collection, our aim is simple. We want to create watches that feel good, look good and serve a real purpose.

Thank you for being part of the journey.

Darren
Founder, Sher Watch Co.